A Google tag is a tracker that measures the effectiveness of your website or online ads. When installed in Halaxy, a Google tag tracks data on your practitioner and location directory profiles, then directly feeds it to your Google Analytics or Google Ads account.
Tracking data gives you greater visibility on:
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Your profile page views
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Online bookings made
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On-page events and activity
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Source of website visits
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Traffic and revenue generated from your online ads.
To track data in Halaxy, you must first set up your Google tag. After completing this, all you need to do is copy and paste your tag ID into your Halaxy.
The following Google tag formats can be installed:
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GTM-XXXXXX
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GT-XXXXXX
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G-XXXXXX
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AW-XXXXXX
For complete guides on how to set up a Google tag, please check Google Tag Manager Help Centre or speak to your marketing or IT professional.
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Click Personal > Profile.
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Click Directory Profile Preferences.
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Click the Tracking tab.
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For Google Tag Manager ID, paste your Google tag ID. (To find your Google Tag ID, see this Google support article).
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Click Save.
Your traffic, conversions and activity on the practitioner's personal directory profile are now tracked in your Google Analytics.
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Click Personal > Locations.
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For the location you wish to edit, under the Online Directory section, click the
pencil icon.
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For Google Tag Manager ID, paste your Google tag ID. (To find your Google Tag ID, see this Google support article).
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Click Save.
Traffic, conversions and activity on the location's directory profile are now tracked in your Google Analytics.
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