You can track conversions (bookings and purchases) on your Halaxy profile by entering your Google Tag Manager ID into your Halaxy account. This data is fed directly into your Google analytics.
Tracking usage and conversion data gives you greater visibility of how patients visit your online bookings page and how much traffic and revenue you generate from ads and other sources. You can track data for your both individual practitioner profiles and clinic profiles in the Halaxy directory.
For assistance on how to set up a tag in Google Tag Manager, please contact Google or speak to your marketing or IT professional.
Once you're set up, all you need to do is copy and paste your unique ID from Google into your Halaxy.
To integrate Google Tag Manager tracking for an individual practitioner's directory profile, follow the steps below:
Click Personal > Profile.
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Click Directory Profile Preferences.
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Click the Tracking tab.
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Add your Google tag ID in the Google Unique ID field. You can find this in Google Tag Manager here:
Google Tag Manager Dashboard (expand image)
Click Save.
RESULT: Traffic, conversions and activity on the practitioner's personal directory profile will be tracked in your Google analytics.
To integrate Google Tag Manager tracking for a location's directory profile, follow the steps below:
Click Personal > Locations.
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For the location you wish to edit, click the Edit (pencil) icon in the Online Directory section.
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The Update Online Directory Information pop-up appears:
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Add your Google tag ID in the Google Unique ID field. You can find this in Google Tag Manager here:
Google Tag Manager Dashboard (expand image)
Click Done.
RESULT: Traffic, conversions and activity on the practitioner's personal directory profile will be tracked in your Google analytics.
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